I help human leaders think clearly about tech.
Philosopher I Author I Speaker
Dr. Pia Lauritzen is a Danish philosopher, tech inventor, and keynote speaker whose work explores how the questions we ask, and don't ask, shape our thinking, technology, and leadership. She has published five books, created the Qvest and Question Jam platforms, and analyzed more than 30,000 questions asked by people around the world. Her contributions have earned international recognition, including being shortlisted for the Thinkers50 Radar Award for showing how questions, not ready-made answers, define our future. In her regular column for Forbes, she asks big questions about tech and tranformation, and she shares her research on LinkedIn Learning, podcasts, TEDAI and TEDx events.
Pia speaks at conferences and corporate events around the world. Her most popular titles include:
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Do you think getting answers is the most important reason to ask questions? Think again! In a world drowning in AI answers, knowing why, when, what, and who to ask has never been more important. Not because our future depends on how good we are at prompting the machines. But because it depends on how good we are at thinking for ourselves. In “How to Ask in a World of AI Answers”, Dr. Pia Lauritzen uses philosophy, art, science, and — most importantly — the audience’s own questions to demonstrate how the most important reason to ask questions is to stay human. The keynote is for everyone who isn’t ready to hand over their thinking to a machine. And it can be customized to focus on how to ask questions to lead, educate, or drive change in a world of AI answers.
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This keynote is the live version of Pia’s LinkedIn Learning course, “Unlock your question mindset to think clearly and navigate uncertainty”.
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You know AI is the future, but do you know what assumptions about humans and machines were built into AI from the very beginning? Did you know that Alan Turing, the founding father of AI, considered the question if machines can think "too meaningless to deserve discussion"? And do you know how it impacts the human ability to think and make decisions to be surrounded by machines designed to think and make decisions for them? You will after this talk. Just as you will know how to deal with the questions that no AI will ever be able to answer for you.
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When AI is said to improve everything from productivity to brand loyalty, it’s tempting to assume it can improve leadership too. So, is AI going to make for better leaders? Arguing that the role of leadership is not to make our lives easier, but to remind us of the beauty of using ourselves and our limited time and resources in a meaningful way, we explore ‘the art of leading’ in 3 different eras of technology.
Keynotes that make your audience Think & Talk
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“People are still talking about Pia's keynote in the hallways here at Nykredit. She simply hit the spot! Pia is very inspiring both in terms of AI, communication style and her energy as a human being. I hope our paths cross again.”
Josephine Müller, Nykredit
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“In a 30-minute online talk, Pia Lauritzen delivered an inspiring, high-impact session that kept everyone engaged from start to finish. The concise format worked really well for a remote audience, and the talk was very well received across the company.”
Mariana Leone, Vend
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“Pia delivered a very inspiring and thought-provoking keynote. She managed to engage an IT-oriented audience by putting current technological developments into a broader, human perspective that clearly created reflection and insight”
Nikolaj Millers, SAS Institute
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“I can certainly confirm that Pia Lauritzen is an expert in her field, a brilliant communicator, and a very approachable and competent person. It will certainly be a pleasure for us to have further opportunities to collaborate with her in the future.”
Gianluca Consonni, The European House-Ambrosetti
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"Pia er en vildt dygtig oplægsholder og fik virkelig slået tonen an for dagen. Og det er ikke kun os selv, der synes det – Ifølge vores evaluering, er det det programpunkt vores medlemmer var mest begejstrede for.”
Matilde Larsen, Kulturhusene
Books and articles on tech and transformation
Forbes
strategy+business
Finans
Berlingske
Børsen
Forbes strategy+business Finans Berlingske Børsen
Join 33,000+ LinkedIn Learners
In Pia's LinkedIn Learning courses, you will learn to unlock your question mindset, turn your conversations into a dance, ask like a philosopher, navigate uncertainty, think clearly about AI, and much more. The top-rated courses receives feedback like, “It changes the way we think about questions,” “This course accomplishes what every course can aspire to: inspiring me to think in new ways,” and “I really can’t wait to apply what I have learned.” Pia also shares her research in podcasts, interviews and panels – such as TEDAI Vienna’s panel in 2025, “What actually is the good life we want to create with AI?”
Question-driven tools to boost curiosity and collaboration
Qvest
Qvest is a digital analytics tool to empower shared responsibility for your company’s most important goals. Pia invented the Qvest method in 2008, and the tool has been used in 100+ companies across the world generating 50,000+ questions and answers.
Question Jam
Question Jam is a free digital game to boost curiosity in teaching and meetings. Educators and facilitators use the tool to energize participants with a 7-minute jamming session where everyone asks questions to tune in on each other, and on the meeting purpose.
The Question Philosopher
Late 90s. I study philosophy at Copenhagen University, Denmark.
2008. I publish my first academic book, “Et spørgsmål om at være” (A Question of Being), laying the foundation for my question-driven approach to thinking, technology, and leadership. I start my PhD studies and invent Qvest, which enables me to collect and analyze tens of thousands of questions across countries, companies, and communities.
2011. “Filosofi i ledelse” (Philosophy in Leadership) is published.
2012. I have an epiphany while teaching philosophy to 2nd graders, and set out on my quest to democratize the power of questions.
2014. I publish “Spørgsmål” (Questions) based on my post doctoral studies of the nature and impact of questions in different language cultures — more specifically, Russian, Chinese, Spanish, and Danish.
2017. I publish “Questions: Between Identity And Difference”
2024. My book “Questions” is republished by Johns Hopkins University Press as part of their 'Brief Books About Big Ideas' series.
— Stuart Crainer & Des Dearlove, Thinkers50
